Background The significance of prevention and control of HFMD is particularly important in China. More than 2.4 million infections are reported in China per year, with the enormous population base resulting in severe complications and even deaths. The outbreak of HFMD occurs almost every year. Finding the potential factors affecting transmissibility of HFMD and establishing a suitable HFMD transmission model to predict the epidemic trend will undoubtedly bring important clues to the prevention and control of HFMD. Methods The data of reported HFMD cases from Xiamen were extracted from the China Information System for Disease Control and Prevention from January 2014 to December 2018.This study was based on the Susceptible-Exposed-Infectious- Asymptomatic-Removed (SEIAR) model, combined with the epidemiological characteristics of HFMD transmission, and established a SEIAR dynamic model of HFMD epidemic with seasonality. The daily incidence data from 2014 to 2018 in Xiamen were collected to evaluate the seasonal transmissibility of HFMD, so as to provide clues for the development of disease prevention and control measures. Results A total of 43659 HFMD cases were reported in Xiamen, for the period 2014 to 2018. The median of annual incidence was 221.87 per 100000 persons (range: 167.98/100000–283.34/100000). The reported data had a great fitting effect with the model (R2 = 0.9212, P < 0.0001), it has been shown that there are two epidemic peaks of HFMD in Xiamen every year. Both incidence and effective reproduction number had seasonal characteristics. The peak of incidence, 1–2 months later than the effective reproduction number, occurred in Summer and Autumn, that is, June and October each year. Both the incidence and transmissibility of HFMD have obvious seasonal characteristics, and two annual epidemic peaks as well. The peak of incidence is 1–2 months later than Reff. Conclusions Based on the incidence data of Xiamen from 2014 to 2018, the SEIAR model has a great fitting effect in the incidence situation of HFMD. It’s found that the incidence and transmissibility of HFMD are seasonal, which have two seasonal peaks. The peak of incidence is in summer and autumn every year, and the peak of transmissibility is 1–2 months ahead of the peak of incidence.